Just Do It Summit
Originating from the mission to encourage active lifestyles among older generations, the "Just Do It" event warmly invites seniors. It presents a thoughtfully curated selection of exercises and activities specifically tailored for their age group. Ranging from low-impact cardio to yoga and strength training, a diverse array of options caters to various preferences. On-site professionals will ensure a secure and effective workout experience, addressing concerns and providing expert guidance throughout the event. This event is strategically located in areas with a high elderly population, facilitating easy access to festival-like activities. Various workshops and classes are offered to teach better health practices to older generations.
Web & App Design and Prototype, Mockups, Digital Presentation, Research Methods and Market Analysis
Deliverables
Involvement
Conducting Research, Developing Brand Strategy, UX/UI Design, Market Analysis, Interface Design, Prototyping
Software
Figma, Illustrator, Indesign
About Nike
Nike champions the belief that sports can be a catalyst for inspiration and positive life changes. In our commitment to developing innovative products and experiences that empower individuals of all ages and abilities, we are proud to introduce the "Just Do It" campaign. This initiative is specifically tailored to encourage seniors to embrace an active lifestyle.
Project Opportunity
The potential to inspire positive lifestyle changes among older generations through the Just Do It Summit. With a focus on promoting active lifestyles, particularly among baby boomers, this initiative presents a unique chance to enhance the well-being of a demographic that often faces challenges in adopting new technologies. This opportunity not only addresses the health and fitness needs of older individuals but also contributes to building a supportive community that fosters connections and encourages a sustained commitment to an active lifestyle.
Disclaimer: This was made for academic use.
Website:
The Just Do It Summit website was purposefully crafted to resonate with an audience primarily comprising older generations, including baby boomers. The design prioritized extensive choices to emphasize ease of use and accessibility as the central objectives.
App:
Designing the Just Do It Summit app for older users, including baby boomers, posed challenges in balancing features with simplicity. The focus was on creating an intuitive interface, addressing tech adoption concerns. User testing and iterative design adjustments ensured accessibility, delivering a positive and user-friendly experience.