Ringlorn Manor
Overview
Eldritch is inspired by a specimen book published by the Franklin Type Foundry in Cincinnati in 1889. The original source included only 15 letterforms, each distinguished by remarkable serifs and unique characteristics. The project aimed to expand and refine these letterforms, maintaining the historical essence while adapting them for modern use. Throughout its development, Eldritch took on a naturally dramatic and enigmatic quality, merging sharp serifs with curved angles in a carefully balanced design.
Client
Ringlorn Manor
Industry
Typeface
Service
Typeface Design
Brand Identity
Duration
10 weeks
The Challenge
The primary challenge was to faithfully translate the historical charm of the original type specimen into a fully realized typeface while ensuring consistency and usability in contemporary design environments. The limited source material required extensive interpretation and refinement to maintain the integrity of the original while expanding the character set. Additionally, the typeface needed to evoke an eerie and sophisticated atmosphere, staying true to its name and thematic inspiration.
The Solution
To preserve Eldritch’s enigmatic aura, the design process involved multiple revisions of each letterform, ensuring a harmonious balance between sharp, dramatic serifs and smooth, flowing curves. Careful attention was given to consistency in form, spacing, and weight, resulting in a typeface that feels both historically rich and visually striking. The branding and promotional efforts for Eldritch embraced language and visuals that emphasized its mysterious and elegant nature, reinforcing its distinct identity.
The Result
Eldritch successfully captures the essence of its 19th-century inspiration while standing as a refined, contemporary display typeface. Its bold yet sophisticated presence makes it ideal for dramatic editorial design, branding, and artistic applications. The typeface was also featured in Transcend: Across, Beyond, and Through, an exhibition curated by the AUTF Digital Resurrections in Typography program. As part of the branding and promotions team, I contributed to advertising the event through social media, posters, and digital signage, as well as designing take-home merchandise that extended Eldritch’s visual identity beyond the exhibition space.
