NÆRA
Overview
NÆRA provides soap, shampoo, conditioner, and self-care products through a subscription model, focusing on sustainability, inclusivity, and accessibility. The brand identity draws from Icelandic and Scandinavian aesthetics, incorporating black sand beaches, moss-covered landscapes, and natural textures. Abstract motifs and earthy materials like cedar enhance the sensory experience of the brand.
Client
NÆRA
Industry
Cosmetic
Service
Brand Identity Design
Web Design
Social Design
Duration
4 Weeks
The Challenge
Creating a non-gendered personal care brand required careful navigation of both design and messaging. The challenge was to avoid typical masculine or feminine cues while maintaining a luxurious and desirable aesthetic. Additionally, the packaging needed to be both eco-friendly and high-end, striking a balance between sustainability and premium appeal.
The Solution
A refined, nature-inspired design system was developed, incorporating rune-like typography, subtle color, and tactile materials. The brand language evokes adventure, spirituality, and restoration, aligning with the idea of returning to natural, essential self-care. The unboxing experience was designed to feel intentional and immersive, reinforcing NÆRA’s core values.
The Result
NÆRA successfully bridges the gap between high-end personal care and sustainability, offering a visually striking and meaningful alternative to traditional grooming brands. Its distinct identity, combined with a thoughtful user experience, positions it as an industry disruptor. Through its branding and product design, NÆRA transforms everyday routines into moments of connection with nature.
