Ether
Overview
Ether operates on a triangular circuit between London, Dublin, and Edinburgh, providing a cleaner, more efficient alternative to traditional short-haul flights. The branding incorporates chrome finishes, futuristic typography, and high-end aesthetics, evoking a sense of luxury and technological advancement. The brand’s messaging centers on “for those who want better,” positioning Ether as the future of air travel.
Client
Ether
Industry
Airline
Service
Brand Identity Design
Place Branding
Web Design
Duration
4 Weeks
The Challenge
The primary challenge was balancing the airline’s futuristic, cutting-edge identity with a feeling of reliability and accessibility. While the electric aviation market is growing, many consumers remain unfamiliar with its benefits, making clear and persuasive communication essential. Additionally, the brand needed to distinguish itself from traditional airline aesthetics while maintaining credibility in a highly regulated industry.
The Solution
Ether’s branding draws inspiration from luxury automotive design, seamlessly integrating modern minimalism with space-age elements. A refined wordmark, modern typography, and immersive experience establish a strong visual presence, while messaging highlights Ether’s commitment to better air travel. The design extends to uniforms, plane wraps, and digital interfaces, ensuring a consistent brand experience.
The Result
Ether stands out as a pioneering force in sustainable aviation, offering a compelling vision of the future. The brand’s striking design and forward-thinking messaging position it as an aspirational yet practical solution for modern travelers. By addressing industry pain points and emphasizing innovation, Ether redefines what an airline can be.
